Photography in the metaverse

Photography in the metaverse

Edition365: A portrait of the year that changed everything

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© Glodi Miessi.

From 1854 and British Journal of Photography in collaboration with New Art City, Edition365 is an immersive virtual exhibition documenting the events between 11 March 2020 and 10 March 2021 — coming soon to OpenSea as an NFT

All the individual works included in Edition365, as well as the exhibition as a whole, will be available to purchase in our upcoming NFT drop, landing 30 November.  Join the mailing list to be notified of the launch.   

Since the coronavirus pandemic swept the world in March 2020, all of humanity have shared – and documented – an extraordinary experience. History has unfurled in front of our eyes; cracks in our systems have been magnified, and across oceans and borders, ways of thinking, acting and existing remain in flux.

Now live on New Art City, Edition365 is a vast and immersive digital exhibition capturing the year that changed everything. Spearheaded by 1854, publisher of British Journal of Photography, all of the work was created between 11 March 2020, when the World Health Organisation officially announced a global pandemic, and 10 March 2021: 365 days, captured in 365 artworks, by a vast and dynamic array of creators from around the world.

© Cristina Fontsare.

Traversing tales of love, loss, hope, solidarity – humankind’s collective will to resist, persist and rebuild – the exhibition is among the most ambitious New Art City has ever attempted: a once-in-a-century photography collection, conceived to stand as a historical reference for decades to come. Featured artists include Simon Roberts, Elena Helfrecht, Laura Pannack, Bradley Secker, Kristina Rozhkova and many more.

“As the hosts of some of the most viewed photographic exhibitions in the ‘real’ world, we wanted to build something of equal ambition in the metaverse,” says Marc Hartog, CEO of 1854. “Edition365 is a time capsule of incredible works which tells the story of a unique moment in history, with artists from all over the world participating in what we believe will be one of the most immersive virtual exhibitions ever.”

© Verity FitzGerald.

What’s more, from 30 November, each of the artworks in the exhibition will be available to buy as individual NFTs via ART3.io on OpenSea, with a large group of participating artists receiving the majority of the income. One collector will also be able to own the entire virtual exhibition itself (with exclusive naming rights inside the exhibition) — allowing them to host and showcase the full Edition365 immersive experience in their part of the metaverse. Join the ART3 mailing list to stay up to date with this drop.

“Creators were hit incredibly hard during the pandemic,” continues Hartog. “The NFT sale will create an opportunity for collectors to own unique works while supporting artists.”

Immerse yourself in Edition365 at newart.city, and join ART3’s mailing list to stay up to date with the NFT drop.

© Ailen Maleta.