Photography in the metaverse

Photography in the Metaverse

New drop: Edition365 launches today on OpenSea

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From stories about isolation and protest to images that capture sweeping landscapes and expressions of love and loss, all 365 works from our major virtual exhibition are now available to purchase via OpenSea

Since the coronavirus pandemic swept the world in March 2020, all of humanity have shared – and documented – an extraordinary experience. History has unfurled in front of our eyes; cracks in our systems have been magnified, and across oceans and borders, ways of thinking, acting and existing remain in flux.

Two weeks ago, in collaboration with New Art City, we launched Edition365: an immersive virtual exhibition of 365 images created between 11 March 2020, when the World Health Organisation officially announced a global pandemic, and 10 March 2022. Now, all of the works – made by a vast and dynamic array of creators from around the world – are available to purchase as unique NFTs exclusively via OpenSea for 0.25ETH a piece.

What’s more, bidding has opened for one collector to own the entire virtual exhibition itself. The winning bidder will be able to place a portal to the exhibition anywhere in the metaverse, theirs to host, personalise, and preserve. 

All NFTs will be editions of one, with unlockable content throughout the collection — including a certified archive quality print, delivered free to first time NFT buyers.

Traversing tales of love, loss, hope, and solidarity, the sale offers a chance to own a once-in-a-century photography collection, conceived to stand as a historical reference for decades to come. Featured artists include Simon Roberts, Elena Helfrecht, Laura Pannack, Bradley Secker, Kristina Rozhkova and many more.

“Creators were hit incredibly hard during the pandemic,” says Marc Hartog, CEO of 1854 Media and founder of ART3. “This NFT sale will create an opportunity for collectors to own unique works while supporting artists.”

Access the sale via OpenSea here.